Cookies Policy

We’re committed to providing a seamless and personalized online shopping experience for automotive parts, accessories, and tools. To achieve this, we use cookies and similar technologies on our website (motorfusion.com) to enhance functionality, improve performance, and tailor content to your needs. This Cookies Policy explains what cookies are, how we use them, and how you can manage your preferences. By using our site, you consent to our use of cookies as described below, in line with our Privacy Policy and Terms & Conditions.

What Are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They help websites remember your preferences, track usage, and deliver a better user experience. Other technologies, like pixels or local storage, serve similar purposes and are included in this policy.

  • Why They Matter: Cookies allow us to save your cart, recommend vehicle-compatible parts, and analyze site performance to keep your shopping smooth.
  • Types of Cookies: We use session cookies (temporary, deleted when you close your browser) and persistent cookies (stay until they expire or you delete them).

Our use of cookies is designed to make your automotive shopping experience efficient and secure.

Types of Cookies We Use

We categorize cookies based on their purpose to ensure transparency. Below are the main types used on Motor Fusion:

1. Essential Cookies

These are necessary for our website to function properly and cannot be disabled.

  • Purpose: Enable core features like navigating pages, adding items to your cart, and completing secure checkouts.
  • Examples: Cookies that maintain your login session or save your cart contents.
  • Duration: Mostly session-based, expiring when you leave the site.

2. Performance Cookies

These help us understand how you interact with our site so we can improve it.

  • Purpose: Collect anonymous data on page visits, load times, and user journeys to optimize site speed and layout.
  • Examples: Google Analytics cookies (e.g., _ga) track visitor numbers without identifying you personally.
  • Duration: Persistent, typically lasting up to 2 years.

3. Functionality Cookies

These enhance your experience by remembering your preferences.

  • Purpose: Save settings like your preferred currency, language, or recently viewed products (e.g., spark plugs or tires).
  • Examples: Cookies that recall your vehicle type for tailored product suggestions.
  • Duration: Persistent, often lasting 30 days to 1 year.

4. Advertising and Targeting Cookies

These deliver relevant ads and track their effectiveness.

  • Purpose: Show you promotions for automotive products you’re likely to love, like performance upgrades or seasonal accessories, on our site or third-party platforms.
  • Examples: Cookies set by ad partners like Google Ads or social media platforms (e.g., Facebook Pixel).
  • Duration: Varies, typically 30-90 days.

We don’t use cookies to collect sensitive personal information like your payment details or address unless it’s strictly for order processing (covered by our Privacy Policy).

How We Use Cookies

Cookies help us make Motor Fusion a better place to shop for automotive needs. Here’s how:

  • Smooth Shopping: Save your cart, streamline checkout, and keep you logged in securely.
  • Personalization: Recommend parts compatible with your vehicle or show deals based on your browsing (e.g., brake pads after viewing rotors).
  • Site Improvement: Analyze which pages (like our tire selector) are most popular to enhance navigation and speed.
  • Marketing: Deliver targeted ads, such as discounts on oil filters, while respecting your privacy settings.

All data collected is handled securely and in compliance with applicable data protection laws, including GDPR and CCPA where relevant.

Managing Your Cookie Preferences

You’re in control of your cookie experience. Here’s how to manage or opt out:

  • Cookie Banner: On your first visit, our cookie consent popup lets you accept or customize preferences. You can revisit this via the “Cookie Settings” link in our footer.
  • Browser Settings: Most browsers (e.g., Chrome, Firefox, Safari) let you block or delete cookies. Go to your browser’s privacy settings to adjust. Note: Blocking essential cookies may break site features like checkout.
  • Opt-Out Tools: For advertising cookies, use tools like the Network Advertising Initiative (optout.networkadvertising.org) or YourAdChoices (www.youradchoices.com).
  • Do Not Track: We respect “Do Not Track” signals where enabled in your browser, limiting non-essential tracking.

If you disable cookies, some features (like saved carts or personalized recommendations) may not work as intended.

Third-Party Cookies

Some cookies come from trusted partners who help us run our site and reach you effectively.

  • Analytics Providers: Google Analytics tracks site performance anonymously. Learn more at Google’s Privacy Policy.
  • Advertising Partners: Platforms like Google Ads or Meta may set cookies to show relevant ads on other sites (e.g., a Motor Fusion discount on social media).
  • Payment Processors: Secure checkout partners (e.g., PayPal, Stripe) may use cookies to ensure safe transactions, as outlined in our Payment Policy.

These partners are carefully vetted to meet our privacy and security standards.

Data Privacy and Security

Your trust is critical, and we protect your data with robust measures.

  • No Sensitive Storage: Cookies don’t store sensitive info like credit card numbers or full addresses. Payment data is handled separately via encrypted gateways.
  • Secure Handling: All cookie data is processed with SSL encryption and complies with PCI-DSS standards.
  • Privacy Compliance: We align with data protection laws, ensuring your rights under regulations like GDPR (e.g., right to access or delete data).

For full details on how we handle your personal information, see our Privacy Policy.

Changes to This Cookies Policy

We may update this policy to reflect new technologies, legal requirements, or improvements to our site. Check the “Last Updated” date at the top. Significant changes will be announced via email or a site notice. Continued use of motorfusion.com after updates means you accept the revised policy.

Contact Information

Questions about cookies or how we use them? Our team is here to clarify.